Food & Beverage · B2B Marketplace

The B2B marketplace
built for how
kitchens restaurants distributors grocers really move.

A fully-managed marketplace service for distributors, manufacturers, restaurant groups, and grocery chains — and a curated membership network for the vendors and buyers who power it.

Launch your marketplace → Join as a member →

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KitchenOS desktop interface — multi-cart procurement view
KitchenOS on mobile web — cart and product browse
$11.7B
B2B marketplace GMV
AB InBev BEES, Q2 2024
15,000+
Third-party SKUs
added by Sysco Marketplace
+15%
YoY revenue growth
Instacart, Q2 2024
−40%
Lower CAC
vs. outbound sales
The problem

Food still moves at the speed of email.

Distributors, manufacturers, restaurant groups, and grocers still buy and sell the way they did in 2005 — phone calls, spreadsheets, PDF invoices, and disconnected supplier lists. In a market this perishable and this regulated, that gap costs real money every week.

01

Perishable inventory & spoilage

Delays mean waste. Cold-chain failures mean liability and lost trust with downstream buyers.

02

Compliance complexity

FDA, USDA, allergen labeling, organic certification — all manually tracked in shared spreadsheets that nobody trusts.

03

Custom B2B pricing & terms

RFQs, contract pricing, Net 30/60/90, tiered volume discounts — none of which fit a standard cart.

04

Stockouts & inventory drift

Stale stock data leads to cancelled orders and shaken trust between buyers and suppliers.

One platform, three audiences

Built for the food industry — not retrofitted for it.

A complete marketplace service — strategy, technology, operations, and growth. We run the platform end-to-end so your team focuses on the business, not the build.

Your brand

You own it.
We run it.

For F&B enterprises launching their own marketplace.

  • Branded storefront under your name
  • Full commercial control — pricing, fees, vendors
  • Real-time dashboards and revenue reporting
  • Dedicated success and operations team
Vendors

Reach more
qualified buyers.

For suppliers, manufacturers, and distributors.

  • Guided onboarding with certification checks
  • Real-time inventory sync (ERP/WMS)
  • RFQ, dynamic pricing & split shipments
  • Multi-warehouse stock allocation
Buyers

Procurement,
simplified.

For restaurants, grocers, and food service.

  • Multi-vendor cart with one checkout
  • One-click & scheduled reordering
  • Multi-location, multi-user accounts
  • Net 30/60/90 terms and contract pricing
Built for food

The features generic marketplaces don't have.

Cold-chain, compliance, RFQs, and perishability — built into the service from day one, not assembled from generic parts.

Cold-chain logistics

Temperature-controlled shipping with live monitoring on every perishable order. Built into the service.

Compliance, automated

FDA, USDA, organic and allergen certifications tracked, with auto-alerts on expiry and label validation.

B2B-grade pricing

RFQs, tiered and volume pricing, contract pricing for key accounts, and dynamic adjustments at the SKU level.

Real-time multi-warehouse

ERP/WMS-synced stock across locations. Orders auto-route to the warehouse closest to the buyer.

Buyer tiering

Different terms, prices, and limits for distributors vs. chains vs. independents — assigned manually or by rule.

Intelligent search

Filter by allergen, certification, packaging format (case / pallet), and dietary need — typo-tolerant, ranked by buying history.

What we operate

A full marketplace operation, delivered for you.

You set the strategy. We handle the platform, the integrations, the day-to-day operations, and the growth program.

Platform Storefront Branded marketplace, vendor portal, mobile-responsive buyer view — hosted, monitored, updated.
Payments Money movement Split payouts, Net 30/60/90, KYC, tax, fraud — managed end-to-end.
Logistics Cold-chain Carrier network, temperature-controlled tracking, label automation.
Data Catalog & QA Product enrichment, certification tracking, regulatory labeling.
Growth Vendor & buyer ops Onboarding, account management, demand programs, dispute handling.
Insights Analytics Live dashboards, demand prediction, vendor scorecards, monthly reviews.
Why purpose-built beats retrofitted

Generic platforms can be made to look like a marketplace.
Running one is a different problem.

Odoo, Shopify, and WooCommerce run real businesses. None were architected for commerce-first multi-vendor, multi-brand F&B trade.

Capability
KitchenOS
Odoo
Shopify · WooCommerce
Commerce-first design
Purpose-built for marketplace commerce.
ERP-first. Commerce is one of dozens of modules.
Single-store retail, with bolted-on B2B.
Multi-vendor & multi-brand by design
Many vendors, many brands. One backend, all native.
No native multi-vendor. Multi-site possible but config-heavy.
Multi-vendor needs apps. Multi-brand needs separate stores.
B2B trade flows (RFQ, Net 30/60/90, contract pricing)
Native at every step, cart to payout.
Configurable, with frequent third-party bolt-ons.
Partial native, gated by plan tier and apps.
F&B specifics: cold-chain, allergens, certifications
Integrated through our ecosystem partners.
Custom-built per vendor, per integration.
Custom-built per vendor, per integration.
Scale & extensibility
Open architecture, partner-extensible at every layer.
Strong back-office, weaker commerce front-end.
API rate limits, plugin sprawl, vendor lock-in.
Operational responsibility
Managed service — you set strategy, we operate.
Self-managed. Needs ERP and dev team.
Self-managed. Needs commerce ops and dev team.

The general-purpose tools can each be retrofitted to look like the answer. None were architected to be the answer.

The product

What members actually use.

A working marketplace, not slideware. Branded under your name, optimized for the way F&B buyers really shop — bulk units, multi-vendor carts, RFQs, contract pricing, and scheduled reorders.

Multi-cart procurement

Named carts for departments, locations, and projects — with per-cart spending limits and approval workflows.

RFQ at every step

Request a quote, export to CSV, or convert any cart into a formal RFQ in a single click.

Built for the warehouse floor

Buyers re-order from a phone in the back of house; vendors update inventory on the go.

KitchenOS desktop screenshot — multi-cart procurement
KitchenOS on mobile web — cart, search, and reorder
The catalog

Thousands of products. One trusted platform.

Members source across every category that matters to professional kitchens — from fresh produce to specialty imports — all from vetted suppliers with consistent terms.

Fresh

Produce

Seasonal fruits and vegetables, sourced from regional growers and specialty producers.

→
Protein

Meat & Seafood

Whole-animal butchery, sustainable seafood, and specialty cuts. Cold-chain tracked end-to-end.

→
Dairy

Dairy & Eggs

Farmstead cheeses, cultured dairy, pasture-raised eggs. Daily availability, scheduled reorders.

→
Pantry

Dry & Canned

Grains, flours, oils, vinegars, canned goods. Bulk pricing, pallet ordering, contract terms.

→
Drinks

Beverages

Coffee, tea, mocktail bases, specialty drinks, non-alc. Sample programs and seasonal launches.

→
Specialty

Imports & specialty

International, organic, allergen-free, and multicultural items. Discover what generic distributors miss.

→

Plus equipment, smallwares, packaging, and sustainable disposables — all under one roof.

Browse the full catalog →
In the marketplace

Thousands of new & unique products.

From specialty heirloom produce to imported pantry staples — discover what flows through the network every day.

Fresh seasonal produce from regional growers
Fresh · Produce

Heirloom & seasonal

Regional growers, varietal tomatoes, foraged greens, stone fruits — available the morning they're harvested.

Sustainable seafood and specialty cuts
Protein · Seafood

Day-boat & line-caught

Sustainable seafood from named vessels. Cold-chain monitored from dock to dish.

Farmstead cheeses and cultured dairy
Dairy · Specialty

Farmstead cheeses

Aged on-farm wheels, raw milk varieties, cultured butter — sourced from creameries you can name.

Grains, flours, and pantry staples
Pantry · Dry goods

Heritage grains & flours

Stone-milled, single-origin, freshly milled to order. Bulk pricing, pallet ordering, contract terms.

Specialty coffee and beverages
Drinks · Beverages

Roasters & mixers

Single-origin coffees, craft mocktail bases, small-batch syrups — sample programs and seasonal drops.

Cold-pressed oils and vinegars
Pantry · Oils & acids

Cold-pressed oils, aged vinegars

First-press EVOO, sherry vinegars, single-varietal oils — direct from estates and small producers.

International spices and specialty imports
Specialty · Imports

Spices & specialty imports

Whole spices, regional pastes, allergen-free, organic — the depth that generic distributors miss.

Fresh herbs and microgreens
Fresh · Herbs

Herbs & microgreens

Living herbs, microgreens, edible flowers — direct from urban farms and greenhouse growers.

Drag, swipe, or use the arrows to explore See everything in the marketplace →
Engagement tiers

A curated club — not an open marketplace.

Access is by application. Every vendor is vetted, every buyer is approved. Members get qualified deal flow; the network stays high-trust. Commercial terms are tailored per engagement.

Pilot
Ask for a quote
tailored per engagement
Independent operators and small & specialty suppliers entering the network.
  • Branded storefront on a shared stack
  • Standard vendor & buyer workflows
  • Baseline analytics dashboards
  • Email & chat support
Recommended
Scale
Ask for a quote
tailored per engagement
Mid-market distributors and multi-location buyer networks actively scaling B2B.
  • Branded storefront on a dedicated stack
  • RFQ workflows & contract pricing
  • Dedicated success partner
  • Advanced analytics & demand signals
Bespoke
Ask for a quote
tailored per engagement
Anchor distributors, large chains, and manufacturer-led networks.
  • Fully white-labelled platform
  • Custom ERP / WMS / TMS integrations
  • Category exclusivity windows
  • Executive business reviews
Find your fit

Two questions, one recommendation.

Whether you're scaling a multi-billion-dollar distribution business or buying produce for three restaurants, this tells you where you fit in 20 seconds.

Step 1 of 2
Which best describes your business?
Step 2 of 2
What's your priority right now?
Your recommendation

Proof points

The leaders are already there.

Major F&B players have already shifted to marketplace-led commerce. The question is whether to join them or compete against them.

AB InBev · BEES
$11.7B
GMV in Q2 2024 — 70% of all B2B sales now flow through their marketplace, with $530M from third-party products.
Sysco Marketplace
15,000+
Third-party SKUs added without holding inventory. The centerpiece of Sysco's "recipe for growth" strategy.
Instacart
+15%
Revenue YoY (Q2 2024) on an asset-light, partner-driven marketplace model — $823M in revenue.

Source: Company earnings reports, 2024.

How it works

From conversation to first live order, in under 90 days.

01

Discovery

Free 30-minute scoping call. We map your category, vendors, integrations, and success metrics.

02

Proof of concept

A real-world test case using your data, your buyers, and your products — not a generic demo.

03

Pilot launch

First vendor cohort goes live. End-to-end orders flow. KPIs measured against the business case.

04

Scale

Expand SKU coverage, regions, and AI features. Continuous iteration with your success team.

Let's talk

A short conversation,
no commitment.

Whether you're considering a branded platform of your own or want to see how the operation works end-to-end — we'd value a conversation. Most pilots go from kickoff to first live order in under 90 days.

For operators

Launch your
own platform.

For distributors, manufacturers, retailers, and chains exploring a branded platform — built on our service or white-labelled to your own.

  • 30-minute working session
  • Use-case scoping & business case
  • Live walkthrough of the platform
For partners

Explore as
a partner.

For suppliers, distributors, restaurants, and grocers who want to see how the platform handles their categories and trade flows.

  • Walk through a sample catalogue
  • Review integration touchpoints
  • Discuss fit for your operation
Start a conversation

Tell us a little about
your operation.

We'll come back within one business day with next steps or a calendar link. Your message goes to hello@kitchenos.xyz.

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